Hi! 👋
I’m Lina Self, a Senior Product Designer living in the Bay Area.
I’m a problem solver who really enjoys creating functional, beautiful things.
Interested in AI, SaaS, B2B, B2C, Fintech, Cybersecurity & Web3
![UX UI: Pooch & Mutt Product Page](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1657681366328-HD9XG85WNRUFSE32ESUC/pooch-product-cover.gif)
UX UI: Pooch & Mutt Product Page
![UX UI: Protein World Order Journey](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1607279771978-9EPL5SLQVB33OTESPJYI/pw+thumbnail+2.jpg)
UX UI: Protein World Order Journey
![UX UI: Moss Bros Suit Order](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1607279862323-7MDFG17Z3A9J70K9V39X/web+thumbnail+2.jpg)
UX UI: Moss Bros Suit Order
![UX UI & Branding: Pooch & Mutt Competition](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1657751833731-B47QB2Z1BTP6CW0WAV9B/Screen+Shot+2022-07-13+at+3.07.32+PM.png)
UX UI & Branding: Pooch & Mutt Competition
![Digital Design](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1606681197460-EI5WNO7TUWOJBAYJ6SAO/xmas-bone-square.gif)
Digital Design
![Protein World WPC Campaign](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1606570956853-4SMY5A70USA66SZLCGA1/Screenshot+2020-11-28+at+15.40.54.png)
Protein World WPC Campaign
![Root Hemma Branding & website](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1606648972824-1MHT5WIUAZGC8GA5L8IV/root+hemma+thumbnail.jpg)
Root Hemma Branding & website
![TONI&GUY Look Book](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1598051502766-LL4ESMBXSERIPOHZ0X7V/Free+Soft+Cover+Book+Mockup.jpg)
TONI&GUY Look Book
![Moss Bros Casual Branding](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1606572281705-OQISC3O188TNBAR1TOQM/Screenshot+2020-11-28+at+16.04.23.png)
Moss Bros Casual Branding
![Print & Editorial Design](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1606217358880-XZOPY5EXXHC1YZ6NAO0X/print+thumbnail.jpg)
Print & Editorial Design
![Logotypes](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1597980692369-PD4QTX7PQE6Q7BAA299O/logotype+thumbnail.jpg)
Logotypes
![Packaging Design](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1606210024067-FPI3L2FDR0G4ZLCHXGUW/Screenshot+2020-11-24+at+11.25.48.png)
Packaging Design
![PASION PROJECT | UX UI: Gmail Reply](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1657769622429-OKDA6LELOLZZGIC6ECNH/bad%2Bux2-1.jpg)
PASION PROJECT | UX UI: Gmail Reply
![PASION PROJECT | UX UI: Mealer app - Allergen-free Meal Finder](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1657769664239-XKJZ8TLF09J6UE8KIS25/bad%2Bux2-2.jpg)
PASION PROJECT | UX UI: Mealer app - Allergen-free Meal Finder
![PASION PROJECT | UX UI: Loyapp - Loaylty Card Organiser](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1657769694462-BOJCXYPEBMPPVHI5MTOG/bad%2Bux2-3.jpg)
PASION PROJECT | UX UI: Loyapp - Loaylty Card Organiser
![PASION PROJECT | Bad UX: Fixing it](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1657769722330-WUJJ51FIDR9NQ3XNK2TW/bad%2Bux2-5.jpg)
PASION PROJECT | Bad UX: Fixing it
![PASION PROJECT | Book Covers](https://images.squarespace-cdn.com/content/v1/5f34813f47ac312a81c9662e/1657769742194-8VCHXHQSQ6YANQ3DPP0O/bad%2Bux2-4.jpg)